Search Console was launched by Google nearly 15 years ago when it was still officially called “Webmaster Tools.” Since then the name has changed and its functionality has changed a lot as well, but its purpose is still the same. (Unlike Google Analytics though, Search Console only provides info on traffic that comes from web search – not other segments like direct traffic, traffic from ads, or traffic from site referrals). It provides insight on how a website is doing in organic search as well as ways to make adjustments to the site in the Google index. Google Search Console is a free tool that helps users measure their site’s traffic, see keyword performance, fix issues, and receive messages from Google about their website. In addition to the statistical information and data that it offers, Search Console also gives web masters tools for fixing issues that could prevent them from performing well. Search Console is an invaluable resource to marketers because of all the tools it offers to help make sure websites are performing well in Google search as well as the tools it offers for them to track their success and analyze their traffic. It is important to know completely what Google Search Console does before you can understand how valuable it is for your business’s long-term success and website’s performance. But what is Google Search Console used for? What is the use of Google Search Console in SEO? Search Console is a free tool provided by Google to help webmasters monitor the health of their website in the index. If you’re not familiar with Search Console you might not realize how important it is. If you are a website owner or business owner trying to optimize your site, then you might have heard about Google Search Console.
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